Over the years, we have completed more than 15 different projects for Home Credit Bank (Russia), including various landing pages and sections of their main website.

For example, one of the most recent projects was to prepare a landing page digest about the mobile bank's development for 2021. The HCB team wanted to make the bank more informal and open to communication and to completely move away from the usual styles and even the brandbook.

We were tasked with the goals of:
– a completely different style and design from HCB
– write content in the style of youth slang TikTok
– fill each block with animation to keep users' attention on long-form longreads

The task was particularly interesting for us: not limited by any design system, we could “from scratch” present a new look for the bank's digest. We took a design concept completely different from Home Credit Bank, filled it with 3D emoji, and breathed in the energy of bright colors. To keep the content from being boring and dull, we used a variety of animation techniques in each block.

The bank team insistently asked to forget about the strict language and dive into youth slang. We also added pictures of a cupcake, a suitcase with money and a shopping cart for easier perception.

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