The client's team positioned their products as modern and easy to use, targeting a youth audience.

Nutritional supplements should not be associated with medicines, because the latter carry the emotion of illness and suffering. Therefore, the vocabulary of the online store should not focus on health, treatment of people, as well as the design should not carry the image of a medical institution.

The client already had their own brand identity and packaging for the supplements. It is bright with the use of elements of gigantism. We decided to develop this approach and make the online store like a cosmetics boutique. No boring solutions and conservatism.

Let nutritional supplements become a missionary of a bright and energetic life and fill every visitor of the store with drive for the whole day. Because our customer sells not liquid in cans, but the inspiration for success and victories of each of its consumers.

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